ITS GETTING VERY COMPETETIVE

According to the National Restaurant Association, there were over 1 million restaurants in the United States in 2021. With such a high number of options available, it can be difficult for a restaurant to stand out and attract new customers. This is especially true in highly competitive markets or tourist areas where there are numerous restaurants vying for the same customer base. In order to differentiate themselves, restaurants must have a unique selling proposition and effectively communicate it to potential customers.

OUR SOLUTION

• We can develop a unique selling proposition (USP) and clearly communicate it to potential customers.
• Utilize effective marketing strategies to reach and attract a targeted audience.
• Conduct market research to identify the unique qualities of your restaurant and how to effectively communicate them to potential customers.
• Develop and implement targeted marketing campaigns to reach and attract your desired customer base.

OUR SOLUTION

• Utilize low-cost or free marketing channels, such as social media and email marketing.
• Prioritize marketing efforts and allocate budget towards the most effective channels.
• Conducting a marketing audit to identify the most effective channels for your business based on your budget and goals.
• Developing and implementing a cost-effective marketing plan that maximizes the impact of your budget.
• Our basic plan starts at $499/Month which can be great for a Restaurant to start seeing some boost in sales and gradually increase the advertising budget as you get more customers.

MOST RESTAURANTS LACK AN ONLINE PRESENCE

In today's digital age, it is crucial for businesses to have a strong online presence in order to attract new customers. However, a survey by Toast found that only 44% of independent restaurants have a website, and only 41% have a social media presence. This can be a major disadvantage for restaurants, as many customers use the internet to search for and discover new restaurants. Without a strong online presence, restaurants may miss out on potential customers who are unable to find them online.

OUR SOLUTION

• Designing and building a professional and visually appealing website for your restaurant.
• Managing and updating your social media accounts to regularly engage with your audience and attract new followers.
• Utilize targeted advertising to reach a wider audience.
• This can include paid social media ads or Google AdWords using targeted advertising campaigns to reach a wider audience

THE NEGATIVE REVIEWS REALLY DAMAGE

Online reviews on platforms like Yelp have a significant impact on a restaurant's reputation. A study by Harvard Business School found that a one-star increase in a Yelp rating can lead to a 5-9% increase in a restaurant's revenue. Conversely, negative reviews can discourage potential customers from visiting a restaurant. This is especially true if a restaurant has a large number of negative reviews, as it may signal to customers that the restaurant has consistently poor service or food quality.

OUR SOLUTION

• Monitor and respond to online reviews in a timely and professional manner. This can include responding to negative reviews with a sincere apology and offering to make things right for the customer. By showing that you are willing to listen to and address customer concerns, you may be able to turn a negative experience into a positive one
• Utilize reputation management tools to monitor and manage your online reputation. These tools can alert you to new reviews and allow you to respond to them quickly.
• Utilize targeted marketing campaigns to promote positive reviews and ratings. This can include sharing positive reviews on your website and social media accounts or promoting your restaurant's high ratings on review platforms.

HAVE LIMITED FOOD TRAFFIC

For restaurants located in areas with limited foot traffic, it can be challenging to attract new customers without a strong online presence or marketing efforts. A survey by the National Restaurant Association found that 46% of restaurant-goers decide where to eat based on the restaurant's location. This means that restaurants located in areas with less foot traffic may struggle to attract new customers simply due to their location. In order to overcome this challenge, it is important for these restaurants to have a strong online presence and utilize effective marketing strategies to drive customers to their location.

OUR SOLUTION

• Utilize targeted marketing campaigns to drive customers to your location. This can include paid advertising on social media or Google, promoting special offers or discounts to attract customers, or collaborating with local businesses to cross-promote each other's services.
• Offer unique experiences or events to attract customers. This can include hosting live music or other entertainment, offering special menus or events for holidays or special occasions, or partnering with local businesses or organizations to host events at your restaurant.
• Utilize loyalty programs or rewards to encourage repeat business. This can include offering rewards for frequent customers or hosting special events or promotions for loyalty program members.

Preference for Online Stores

The preference for online shopping remains strong, with 56.6% of customers favoring eCommerce platforms for reasons such as 24/7 availability, convenience, discount codes, health safety, and speed. While online shopping dominates global commerce sales, data also indicates that almost half of customers still prefer brick-and-mortar stores. Businesses adopting an omnichannel approach can cater to diverse customer preferences, ensuring a seamless shopping experience across multiple channels.